AS WRITTEN BY DONALD OGAH
The Five S’s
Strategy
1. User Needs
- From our research, we found that the market for people who buy or would want to buy e-books is small. Over 50% of our participants admitted that they hadn’t purchased a single e-book in over 2 years.
- From the information above, it is clear that at this moment, our product is a niche one. We don’t have to target the general public but instead, we aim to service the needs of persons who were already going to purchase an e-book with little or no outside influence from external sources.
- Now the amazing thing is that 77.1% of our survey participants who are authors or aspiring writers said they would like to have digital copies of their books or articles for sale.
- Taking into account the insights from our two sets of users (buyers and sellers) the website would tailor its functionality and feature set to match the user’s needs and pain points.
- After more UX research we would be better able to define the user’s needs in concrete terms and move from these abstract generalizations.
2. Product Objectives
- Get 100 unique authors in …
- Amass 1,000 book titles in …
- 500 book orders placed in first 12 months
- Stress-free check-out process
- Highly responsive support services (customer care)
Scope
Functional Specification:
Price guarantee for authors
- Direct-to-customer sales
- Content Requirements: book cover photos, book description, authors bio, trending titles, recommended titles (based on your purchase history), email the author, etc.
Structure
Interaction Design: gestures allowed through our UI build, how the website behaves in response to our users.
Information Architecture: arrangement of contents defined in the scope plane. This would facilitate the users understanding of the tasks they can execute.
Skeleton
Information Design: more concrete presentation of the information and contents outlined in the structure level.
Interface Design: arranging UI elements to enable users to interact with the capabilities and restraints of the website
Navigation Design: The set of screen elements (defined in our design system and style guide) that allow the buyers and sellers to move through the information architecture with ease.
Surface
The sensory experience created by the finished product
The highest fidelity after considering the elements from the strategy, scope, structure and skeleton levels.
Reference: The Elements of User Experience by Jesse James Garrett
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